Brittney Perry is the founder of PerryCo. a lifestyle brand spanning footwear, apparel and accessories. When she began developing her first sneaker, Perry wanted to create something that could last. The shoe would be unisex and versatile enough to be dressed up or down. She was less interested in following a trend than developing a silhouette that could remain relevant as styles changed. “The first versions were honestly ugly 😂,” Perry said. “I was designing based on what looked good in my head, but I didn’t yet understand things like how certain stitching works with different leathers, how materials respond to

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